Immerse yourself in Chapter I of Miseno’s latest visual campaign, dedicated to the new flagship Arco Collection—a story brought to life through architecture, elegance, and identity, defining the very essence of the Miseno woman.
Set in a 1930s deconsecrated church reimagined as a contemporary hotel in the heart of Milan, with its original dome and grand architectural features still preserved, the silhouette of the Arco Felice—Miseno’s symbolic emblem—finds its visual and narrative dimension, becoming the true protagonist of the story.
This is where the first chapter of Miseno’s new campaign begins: a visual narrative that explores the transformative power of beauty through the figure of a woman who moves forward—aware, confident, and composed.
Set in a black-and-white atmosphere, illuminated only by the turquoise reflections of the Arco Collection, the protagonist moves through a sequence of majestic architectural forms—arches, columns, and angled light that shapes the space—until her gaze meets the Arco necklace, the collection’s centerpiece, which she selects without hesitation.
The jewel, set with over 4,000 natural white diamonds totaling 35 carats, captures the essence of Miseno, where elegance, structure, and identity define both the design and the spirit of the Miseno woman— confident and ready to celebrate life’s most meaningful moments.
She is the master of her style, her time, her light. And every threshold she crosses marks a new beginning: a story told in gold, turquoise, and diamonds.
